"Family"...the new selling point

A couple of weeks back I posted a commercial from Extra (Yeah, the gum company) that I think "nails it" in the world of family ministry.  Without a doubt it nails something inside me to what I want with my girls (See the whole post here).  In fact last night I got to go on another Daddy-Daughter Date with my two beautiful girls.  I wasn't planning on going on one this week but I received an e-mail from Chili's saying they were hosting a "Daddy-Daughter Night Out" including dessert, a picture with frame and necklace for the girls... FOR FREE!!!  A pastor can't pass that up.  

As we were having our fun little evening out I saw on a nearby TV a commercial that articulated exactly what I was trying to create right then (I'll come back to it).  In fact in the past several weeks I have seen a bunch of commercials that are selling the same thing... Family!!  Why are so many companies using "family" to tug at our heart strings (I can literally give you over a dozen "family focused" ads from the past year... "Prove it" you say,send me an e-mail and I'll hook you up with links)?  Is it working?  Is there something going on in our culture, a shift to new (or lost) priorities?  


I believe we are living in an exciting time.  A time where choices will matter again.  A time where family (and not just mom, dad and 2.5 kids) is something that must be apart of our culture.  A community of folks who love each other, share life together, play together and hopefully push our kids to a higher standard of living (relational wealth vs. financial wealth).  The crazy thing is this vision isn't "new", in fact its been around for a very long time.  TheTorah puts it this way: 

"Listen, Israel! The Eternal is our True God—He alone. You should love Him, your True God, with all your heart and soul, with every ounce of your strength.  Make the things I’m commanding you today part of who you are.  Repeat them to your children. Talk about them when you’re sitting together in your home and when you’re walking together down the road. Make them the last thing you talk about before you go to bed and the first thing you talk about the next morning.  Do whatever it takes to remember them: tie a reminder on your hand and bind a reminder on your forehead where you’ll see it all the time, such as on the doorpost where you cross the threshold or on the city gate." (Translation from 'The Voice')

Two practical questions pop out to me in the above text:

• Am I "being" the example I want to see in my children?
• Am I taking the time to "do whatever it takes" to help them remember?

Back to the commercial that sparked everything for me this week...

In one minute, some business nails both principles we stated above: Be & Remember.  This should be more than a deep desire for us but something we put at the top of our 'things to do' list!  Consequentially this commercial also gives what could be our purpose statement at NBFamilies: "We know we are not the center of your life, but we will do our best to help you connect to what is"

I believe if you're taking time out of your day to read a blog about family you're probably already doing some of the above mentioned.  But our hope and prayer is that we as a community would embrace 'being a disciple of Christ' first and then looking for ways that our children would remember (Faith Talks, Faith Walks & Faith Mission).  May the passion for our family overflow beyond just us and impact the entire community we call New Beginnings (and our city, country, world)!!